blastfere.blogg.se - My bsu activation

Identity management in HIV-positive prisoners in Russia, Russian Journal of Communication. Motivated cognitive processing of in-game advertising, Communication Research. Mechanisms underlying the effects of sexy and humorous content in advertisements, Communication Monographs. The effects of psychobiological motivational traits on memory of in-game advertising messages, Psychology & Marketing. The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analytical review, International Journal of Advertising. The use of comprehensive exit exams in program assessment: Benefits, challenges & best practices.

Spillman, M.M., Sparks, J.V., & Kuban, A.J.

B.S., Journalism Cum Laude, Austin Peay State University.

M.A., Speech, Communication, Theatre with honors, Austin Peay University.

Ph.D., Doctor of Philosophy, Mass Communication, Indiana University.

Austin Peay State University, Director of Student Publications 2002-2003.

Indiana University (Bloomington), Institute for Communication Research, Research Assistant 2003-2004.

Indiana University (Bloomington), The Kinsey Institute, Predoctoral Fellow 2005-2006.

The University of Alabama (Tuscaloosa), Interim Graduate Coordinator, Telecommunication and Film Department, 2007-2008.

The University of Alabama (Tuscaloosa), Assistant Professor, Telecommunication and Film Department, 2006-2009.

Texas Tech University, Assistant Professor, Department of Advertising, 2009-2012.

Central Michigan University, Assistant Professor in Advertising, Department of Journalism, 2012-2014.

Central Michigan University, Associate Department Chair, Department of Journalism, 2013-2014.Central Michigan University, Associate Professor with Tenure in Advertising, Department of Journalism, 2014-2016.Ball State University, Associate Professor with Tenure, Department of Journalism, 2016-present.Ball State University, Chair, Department of Journalism, 2016-2021.Ball State University, Director, School of Journalism and Strategic Communication, 2021-present.

Sparks has served on more than 50 graduate committees and directed several Master’s theses, as well as an American Advertising Academy award-winning doctoral dissertation (Sungwon Chung, Ph.D., TTU, 2012) to completion. He has presented more than 20 conference papers, including two top-papers in the International Communication Association’s Information Systems division.ĭr. Sparks has also coauthored a refereed book chapter and seven refereed abstracts. He has published 11 peer-reviewed articles in journals including Psychology & Marketing, Communication Research, Communication Monographs, Communication Methods and Measures, and the International Journal of Advertising. His research utilizes social scientific theoretical perspectives at the intersection of communication and psychology to explain how the structural features and content of advertising messages influence individuals’ motivational, emotional, and cognitive processing of information. His current research also focuses on philosophical and pedagogical issues in mass communication.

Johnny Sparks is an Associate Professor and Director of the School of Journalism and Strategic Communication.